ABOUT ME

"My Journey of Passion and Resilience"

Someone once called me “The Messiah of Jamón”—a nickname I wear with pride. My journey has been filled with challenges, mistakes, and constant reinvention, but every step has shaped who I am today.

A Life of Learning

I’ve encountered countless obstacles along the way, each one teaching me invaluable lessons. Life has taken me through a wide variety of jobs, and from every experience, I’ve gained knowledge and memories that have added chapters to the story of my life.

Not everyone agreed with the many changes I’ve made in my career, but I now see those changes as my greatest lessons. They’ve allowed me to grow, adapt, and learn to embrace every stage of my journey.

Spanish Ham Master: A Global Brand

In 2010, I founded Spanish Ham Master, a brand that has since become one of the most recognized names in the world of jamón and Spanish gastronomy. My work has taken me across the globe—from the United States to Russia, Europe, Australia, South Korea, China, Singapore and Thailand.

I’ve had the privilege of carving jamón at exclusive events for renowned chefs, actors, football teams, politicians, and even royalty. Each experience has been an honor and a testament to the universal appeal of Spanish culture and cuisine.

Reinvention: The Birth of Tapas Culture

During the pandemic, I was forced to reinvent myself, and from that challenge, Tapas Culture was born. This brand curates the finest Spanish products and brings them to the UK, offering a unique platform to share the richness of Spanish gastronomy.

Today, I also run La Tienda by Jose Sol, where I carefully select Spanish products to create unforgettable culinary experiences.

Marketing: My Secret to Success

With a background in marketing, I’ve been able to adapt and thrive in every project I’ve undertaken. For me, marketing is a vital tool for maximizing opportunities and achieving goals. Success isn’t just about money—it’s about happiness, personal growth, and living a life that lets you sleep peacefully at night.

My passion for social media, which started as a hobby, has become another cornerstone of my career. Through My Point of View, I offer a boutique social media concierge service, managing a select number of accounts for my clients.

Family: My Greatest Achievement

I’m married to the most amazing woman and the proud father of two fantastic children who, almost without me noticing, have grown into incredible adults.

Without a doubt, my greatest accomplishment has been dedicating time to my family. Life without them would have no meaning.

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If you'd like to collaborate or learn more about my journey, feel free to reach out!

Muchas gracias!!!!