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In The Market...
Observaciones sobre mercados, marcas, gastronomía y las personas que hay detrás…
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Casa Gerardo: Destino imprescindible para los amantes de la fabada en Asturias
¿Qué hace de Casa Gerardo uno de los grandes templos de la gastronomía española? En esta crónica comparto mi experiencia en el histórico restaurante asturiano, donde tradición, hospitalidad y alta cocina se unen para ofrecer una experiencia inolvidable. Desde su legendaria fabada hasta un servicio impecable y una bodega excepcional, descubro por qué, tras casi cuatro décadas con estrella Michelin, Casa Gerardo sigue siendo un referente de la excelencia gastronómica.
Jose Sol
31 jul5 min de lectura


Cómo se elige el mejor jamón ibérico de bellota de España
What does it take to choose the best Jamón Ibérico de Bellota in Spain? As a member of the official judging panel, invited by the Spanish Ministry of Agriculture through Alimentos de España, I share an exclusive behind-the-scenes look at one of Spain's most prestigious food competitions. Discover the blind tasting process, the passion behind every slice and why Iberian ham remains one of Spain's greatest culinary treasures.
Jose Sol
1 jul8 min de lectura


El Jamón Ibérico: Una Experiencia Gastronómica en el Reino Unido
Discover how chefs became the key to selling Iberian ham in international markets. GastroTour Cinco Jotas turned creativity into impact, generating unprecedented buzz in London and record sales for the brand. A bold marketing shift born from vision, not budget.
Jose Sol
5 feb5 min de lectura


Construyendo credibilidad a través de las redes sociales en la hostelería
Social media is essential for building credibility in the hospitality industry. Beyond promotion, it enables real-time communication, transparency, and quick responses that build trust. Authentic interaction, professional message management, and genuine content help hotels, restaurants, and tourism services strengthen their reputation and create meaningful connections with guests.
Jose Sol
5 feb4 min de lectura


Una experiencia de gastropub: más un restaurante que un pub tradicional
A relaxed Sunday roast experience in the heart of the Cotswolds. At The Double Red Duke, a former 17th-century inn, traditional British flavours meet a refined gastropub style. From perfectly cooked roast beef and rich gravy to a cosy, intimate setting, this review shares an honest look at a Sunday lunch that feels more like a restaurant with a pub soul.
Jose Sol
5 feb3 min de lectura
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