What does it take to choose the best Jamón Ibérico de Bellota in Spain? As a member of the official judging panel, invited by the Spanish Ministry of Agriculture through Alimentos de España, I share an exclusive behind-the-scenes look at one of Spain's most prestigious food competitions. Discover the blind tasting process, the passion behind every slice and why Iberian ham remains one of Spain's greatest culinary treasures.

Social media is essential for building credibility in the hospitality industry. Beyond promotion, it enables real-time communication, transparency, and quick responses that build trust. Authentic interaction, professional message management, and genuine content help hotels, restaurants, and tourism services strengthen their reputation and create meaningful connections with guests.

Discover how chefs became the key to selling Iberian ham in international markets. GastroTour Cinco Jotas turned creativity into impact, generating unprecedented buzz in London and record sales for the brand. A bold marketing shift born from vision, not budget.